Here’s what you need to know to capture the perfect content: Smartphone

You’ve always got your phone in your pocket so, if a moment of inspiration arises, you’ll be ready to click record and get the content that you need. Once you know what you want to capture it’s time to start shooting! Capturing video on a smartphone, camera or drone really means you can shoot videos anytime and anywhere. You can even utilize a test-and-learn approach via Insta Story to see which of your videos get more views and then create an IGTV content strategy accordingly. Just be mindful of what your followers want and keep it relevant so they don’t drop off mid video (you can track retention rates from within the IGTV app). With the option to upload videos up to 10 minutes in length, the world really is your oyster. Now for the fun part – switch on your right brain and start shooting content! This is often the hardest thing to get right – if you aren’t shooting on a smartphone (which usually records in 9:16 if shot vertically) you may need to edit or crop your video in post-production Vertical Video Aspect ratio : a minimum of 4:5 and a maximum of 9:16.Size : 650MB for videos less than 10 minutes 3.6GB for videos up to 60 minutes.Length : 15 seconds to 10 minutes for smaller accounts 15 seconds to 60 minutes for larger and verified accounts.First things first: vertical video dimensionsīefore we dive into the creative stuff, let’s break down IGTV’s technical dimensions and specs.

Want more from your Instagram content? Ampjar finds your best performing content and automatically shares it with the audiences of other brands – learn how it works. While it’s still possible to film and upload video on the fly using IGTV, this post focuses on some free and paid apps that will take your vertical video editing to the next level using your phone and desktop.Īlso, because more and more businesses and users are capturing video on multiple devices, we’re going to explore some tips that will help you get the most from your camera, drone, and GoPro. However, with the introduction of IGTV in 2018, users can now upload even longer videos ( up to 60 minutes !) that really do well with a bit of editing and touch-ups.Īs with most content driven by mobile devices, vertical videos are the format of choice in order to capitalize on screen space and it’s become more important than ever to learn how to edit these vertical videos to maximize their appeal.

Video is not new to Instagram – with Stories being released in 2016, most users are familiar with creating longer-form content to engage with their followers.

How to make a portrait video in imovie